Manager, Marketing – Public Relations, Promotions & Social Media – Universal Horror Unleashed

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Universal Horror Unleashed
Job ID: 661673
Category: Marketing & SalesMarketing & Sales,
Career Type: Regular (Full-Time)
Location: Las Vegas, NV

UDX – Professional Generic

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Universal Destinations & Experiences are unique vacation destinations that are part of the NBCUniversal family. Our teams around the world create epic vacations for the entire family, delivering incredible experiences that place guests in the heart of powerful stories and adventures. No matter what your background is or where your interests lie, we invite you to explore opportunities in our Universe.

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Job Description & Requirements

JOB SUMMARY:

Leads the development and execution of omni-channel, data driven strategies and programs, Digital Influencer programs, and overall brand activations that drive annual revenue and attendance growth for Universal Horror Unleashed. Responsible for managing the strategy and creation of content that builds Universal Horror Unleashed’s social media communities and brand affinity. Manages the creative communication strategies and the delivery of integrated marketing campaigns and the development of strategic public relations plans and tactical execution for new business model.

MAJOR RESPONSIBILITIES:

In partnership with Universal Destinations & Experiences (UDX) Marketing & Sales Shared Services teams, manages all consumer direct communication and lifecycle programs related to Universal Horror Unleashed including but not limited to: lead generation, lead nurture, conversion campaigns and post purchase tactics across email, direct mail, and paid social channels. Secures all Legal, Intellectual Property, and stakeholder approvals for direct communications. Brings the consumer’s voice to life and ensures a year-round horror focus for all marketing campaigns.
Responsible for developing strategic public relations plans and tactical execution to drive steady earned media coverage. Leads the development of Public Relations materials including press releases, media pitches, photography, b-roll and other video needs. Works with leadership and Licensed Partner team to secure all necessary approvals for all materials. Responsible for ongoing media relations, including building and maintaining media and content creator lists for top markets, pitching, coordinating media visits with internal partners and facilitating on-site. Tracks results and other news coverage and reports findings to leadership.
Leads the development of Universal Horror Unleashed Social Media content, social campaigns, and local influencer programs to drive measurable business performance through impressions, engagements, and engagement rates. Partners with UDX Social Media team to align strategy for UDX social channels and leverage UDX brand for year-round horror content. Analyzes and tracks campaign performance and optimizing UDX social media engagements.
In close collaboration with the Global Promotions team, represents Universal Horror Unleashed with local partners in the planning and execution of media and consumer promotions.
Collaborates and aligns across UDX Marketing & Sales departments to leverage UDX brand and drive Universal Horror Unleashed brand activations and localized programming.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY:

Individual Contributor

EDUCATION:

Bachelor’s degree in Journalism, English, Public Relations, or Communication is required.

EXPERIENCE:

5+ years of experience working in the field of Marketing and Communications with specific experience including, but not limited to public relations, social media, digital media or digital communications experience in an agency or corporate setting; or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
Familiarity with the Las Vegas market and experience with entertainment and hospitality.
Strong local Las Vegas relationships to support partnerships and more.
Proficient in Photoshop, Canva and/or Sprinklr.
Experience using PR/Influencer Monitoring Tools (i.e. Cision, MeltWater, Creator IQ, etc.).
Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.
Must be able to obtain a work card upon employment.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Consistent attendance is a job requirement.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Destinations & Experiences via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Destinations & Experiences HR/Recruitment will be deemed the sole property of Universal Destinations & Experiences. No fee will be paid in the event the candidate is hired by Universal Destinations & Experiences as a result of the referral or through other means.

Universal Horror Unleashed. Here you can.

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Brand Pillars

Our Brand Pillars

These pillars are the foundation of Universal Creative and reflect the values we embody every day.

We are Innovative

We innovate the future. We push the envelope by fusing art and technology to create immersive and unforgettable experiences.

We are Empowered

We push ourselves to be our best. We lead change and solve problems, because the next thing we do should always be better than the last thing we did.

We are Authentic

We want you to be you. We believe that the unique and bold spirit of our team is what fuels our unbridled creativity and unparalleled innovation.

Spice Up Your Career

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Work shoes
Opportunity for cross training and working in exciting new venues
Meal vouchers
Opportunities to advance, based on skill and available positions, to a full-time career in Culinary

Internships with Universal Orlando

Universal Orlando offers real-world learning experiences, meaningful project work, and productive networking opportunities, all within one of the world’s top entertainment destinations. Universal Orlando internships provide:

Paid opportunities to grow your career
The chance to learn from talented industry professionals and make a valued impact on our Team Members and guests
A variety of intern-exclusive professional development and networking events
In addition to all of our internships being paid, you may be eligible for financial assistance towards housing if applicable. Specific details about eligibility would be provided at the time of offer

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Quick Service Associate
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Host/Hostess
Tipped Busser
Tipped Food Runner
Barback
Waitperson
Bartender
Steward (Dishwasher)
Line Cook
Senior Cook
Chef Assistant

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Island Overview

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Stocker
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Celestial Park is the cosmic heart of Universal Epic Universe, where wondrous discoveries await among the lush greenery, tree-lined walkways and dancing fountains. Begin your cosmic journey of discovery in a world between worlds full of sensory delights for all to enjoy together.

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Universal Creative Internship Video Transcript

[Ariel] The Universal Creative internship program is full of extraordinary opportunities for interns to gain hands-on work experience. [Jeff] Ever since I was a little kid, I always wanted to take part in designing spaces that creates some of the fondest memories for people. [Griffin] The idea of blending technology, engineering, and storytelling really spoke out to me. And I wanted to be an environment where I could learn for those who really know what they're doing. [Ariel] I looked and the job description was amazing. It was literally everything that I've ever wanted out of an internship. [Ana] Some of the cool things that I've been able to do is see a lot of behind the scenes about how the park is run, and just envisioning the future worlds of tomorrow. It's been a really cool experience just to see what's coming up. [Carey] I've done some really cool attraction walkthroughs. I've got to walk through Hulk and Kong Skull Island and Forbidden Journey, and those were really incredible experiences. [Griffin] I think the cool thing about the Universal Creative internship is, you have a lot of opportunities to work with others and do what you want to do. [Jeff] I never expected any sort of company to be like this. [Emily] I really feel like I can be myself here. Everyone's been so opening and welcome. I don't have to put on a mask. I don't have to be somebody that I'm not. I can just be my genuine, authentic self. [Carey] I would say the culture at Creative is really a community and teamwork based. [Ariel] Everyone's so invested into the interns, and that's something unique. [Ana] You can ask a question and you'll always get an answer. [Tyler] Everyone's always happy and I'm willing to help you out when you're trying to learn something new, or you don't know how to do something. [Griffin] And as a student, it's very important to get that career guidance as you go on through more classes, and it's been a really great opportunity to get that in a very open environment. [Carey] For future interns, I would just say network and learn as much as you can. It's a really incredible opportunity and everyone wants to help you out. [Emily] Embrace your time here. Take advantage of your time here because it goes by so fast. [Ana] There's no such thing as you're only doing one job here. [Griffin] You have a lot of opportunities to go outside of your scope of work as an intern. So use it as an opportunity to absorb everything like a sponge. [Ana] Join the Universal Creative team. The possibilities are endless.

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Team Member Journey

“Universal is always finding ways to improve and separate from the rest. A lot of the Chefs here are like family to me. We have a caring culture and a disciplined one as well. We set up systems to ensure we are ready for success no matter what comes our way. I love working here, and as I continue to grow I will never forget the feeling of the teamwork I had when I started here 13 years ago. I carry that everywhere I go.”

Chef Johnathan Restaurant Chef

Johnathan’s Career Journey

2006

Busser
Line Production Cook

2007
2008

1st Cook
Sous Chef

2015
2018

Restaurant Chef

Team Member Journey

“What has excited me to stay with Universal Orlando Resort is the opportunity for growth and the recognition I have received in the short amount of time I have been with the company. Universal is a great place to grow and develop. If you make your career goals clear to your management team, they will provide the assistance to guide you towards success.”

Chloe Barback

Chloe's Career Journey

2017

Service Line
Food Runner

2017
2018

Food and Beverage Cash Coordinator
Barista

2021
2022

Barback

Team Member Journey

“I was always a fan of Universal Orlando Resort and visited the parks frequently growing up, so when I was ready for my first job while in high school, I knew this was the place I wanted to be. But I never imagined that my part-time job would turn into an exciting career! The ability to grow within the organization is one of the things I love most about Universal Orlando. Growth is an important part of the culture and no matter where you begin your journey, there’s opportunity to explore different areas and find your passion. I also love that there’s always something new and exciting happening at our destination for guests, including new attractions, events and more. The constant rollout of innovative new experiences makes it extremely fun and rewarding to be a part of the team!”

Kristen

Director, Public Relations

Kristen's Career Journey

2001

Ride & Show Attendant (The E.T. Adventure)
Public Relations Intern

2006
Spring & Summer 2007

Event Management Temporary Assignment
Corporate Sales Coordinator

Fall 2007
2008

Public Relations Coordinator
Public Relations Representative

2010
2013

Manager, Public Relations
Sr. Manager, Public Relations

2019
2023

Director, Public Relations

Team Member Journey

“When visiting the parks, every Team Member I spoke to expressed how much they loved working at Universal, and their love for the company is what encouraged me to apply. Now after being a part of the Universal family for the past six years, I cannot stress enough how much they value their Team Members. Here they want you to be successful and they provide the training and resources to help.”

Jonathan Supervisor, Utilities

Jonathan’s Career Journey

2014

Electrical Tech II
Electrical Tech II

2016
2017

Technical Services – Utilities Coordinator
Apprentice Supervisor

2020
2022

Supervisor, Utilities

Team Member Journey

“One of the best parts of my role is reflecting on moments where I’ve had the opportunity to be a part of Team Member’s or Guest’s joy and fulfillment. In addition, the family-oriented culture we’ve cultivated at Universal’s Volcano Bay – as well as having the opportunity to launch the world’s first Water Theme Park (that is continuously rated one of the top water parks in the world) – is what keeps me motivated and fuels my passion for my role.”

LaQuindell Supervisor - Volcano Bay Operations

LaQuindell's Career Journey

2011

Attendant, Park Services-Universal’s Wet n Wild
Supervisor, Park Services-Universal’s Wet n Wild

2012
2017

Supervisor, Park Services-Grand Opening Team Universal’s Volcano Bay
Supervisor, Aquatics/ Park Operations-Universal’s Volcano Bay

2018
2020

Supervisor Park/Operation Services Universal’s Volcano Bay

Team Member Journey

“Universal Studios was a huge part of my childhood growing up, introducing me to some of my favorite films like Back to the Future. As an adult, the development of interactive wands for The Wizarding World of Harry Potter™ really opened my mind to the possibilities for creative applications of interactive technology. Since working at Universal Creative, it has become clear why such innovative experiences are not only possible but encouraged. Our work culture is incredibly inclusive and motivating of outside the box thinking and collaboration which leads to world class experiences for our guests. Additionally, the work environment at Universal Creative has been critical to my personal career development. I am regularly encouraged to ask questions, to take creative ownership of my work, to seek out development opportunities for my skills, and to collaborate with my peers across the company. I’ve had the honor of working on multiple world class experiences with Universal Creative and I’m eagerly looking forward to the next challenge.”

Anthony

Software Developer, Universal Creative

Anthony's Career Journey

2016

Intern, Engineering
Technical Coordinator

2017
2017

Associate Software Developer
Software Developer

2020

Team Member Journey

"To me, Universal is a community of passionate, knowledgeable people who are driven to create great impact for our guests and Team Members. In an environment like this, the work I do and the people with whom I have the privilege of partnering makes daily work feel interesting and exciting. I always say I could do what I do for a living anywhere, but I am privileged to do this work here. Our culture allows for learning and movement, and I’ve been lucky to grow by learning from a variety of experiences, including internships, mentoring, park shifts, Team Member advocacy and event support, volunteering, and Diversity, Equity, and Inclusion Team Member Resource Groups. When I ask, “Can I learn about your team and what you do?” I am always given an enthusiastic, welcoming response by leaders across our universe. As I’ve grown here, I’ve watched Universal also grow - opening new parks, rides, and restaurants; growing our footprint across the world; and introducing innovative and cool experiences. It feels like it is always an exciting time to be here, and I can’t wait to be a part of the amazing things we’ll do next!”

Anisa

Sr. Manager, Organizational Development (Former UO Intern)

Anisa's Career Journey

2005

Intern in Organizational Development
Assorted work around HR

2006
2007

Talent Acquisition Interviewer
Rep, Org Development

2008
2011

Sr Rep, Org Development
Specialist, Org Development

2013
2016

Manager, Org Development
Sr Manager, Org Development

2019

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A Universe of Global Opportunities

Universal Orlando Resort is an all-in-one entertainment destination that includes Universal Studios Florida, Universal’s Islands of Adventure, Universal’s Volcano Bay, Universal CityWalk and Universal Orlando Resort hotels. We bring unforgettable experiences alive for our guests, immersing them in legendary stories, fantastic journeys, exciting nightlife and more.