Sr. Specialist, Digital Consumer Experience & E-Commerce

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Universal Studios Hollywood
Job ID: 744000143931254
Category: EntertainmentGlobal Brand & Commercial – 1060,
Career Type: Full-time
Location: Universal City, CA

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Universal Destinations & Experiences are unique vacation destinations that are part of the NBCUniversal family. Our teams around the world create epic vacations for the entire family, delivering incredible experiences that place guests in the heart of powerful stories and adventures. No matter what your background is or where your interests lie, there is a place for you here in our Universe.

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Job Description & Requirements

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

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Job Description

he Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for the development and implementation of digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms in support of Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement. With a focus on delivering high-quality digital experiences, the Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices. Success in this role requires a strong sense of ownership, data fluency, strategic vision, and an eye for detail to ensure that guest experiences are not only optimized but also aligned with business goals and campaign timelines.

Major Responsibilities

Digital Strategy & Experience Planning

Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience.
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.

Campaign & Program Execution

Maintain deep visibility into the status, timelines, and risks of assigned digital campaigns and programs, ensuring clarity across workstreams.
Represent DCXE in the production of website, mobile app, and online store experiences, ensuring that all required digital tactics (including SEO and personalization) are captured, documented, and properly communicated for execution.
Develop and manage digital proofs aligned to campaign strategy; facilitate stakeholder review, moderate feedback, and triage actionable items.
Conduct comprehensive quality assurance (QA) on all web, app, and store content, including copy, links, assets, and CTAs, prior to launch to ensure flawless guest execution.
Lead and coordinate launch readiness calls for assigned campaigns/programs; ensure proper stakeholder alignment, resolve last-minute issues, and confirm deployment preparedness.
Monitor digital properties for campaign-related friction points or experience errors post-launch; partner with internal teams to troubleshoot and resolve issues swiftly.
Ensure campaign implementations reflect established best practices, and advocate for continual refinement and precision in execution across all platforms.

Digital Guest Experience Champion

Monitor and analyze digital channel performance across web, app, and store platforms; translate insights into actionable optimizations that improve the guest journey and drive business outcomes.
Champion guest-first design by auditing journeys across Universal-owned and partner experiences, identifying points of friction and guiding enhancements that support intuitive next steps for the user.
Partner with internal teams to investigate and resolve digital experience issues, ensuring a timely and coordinated response that minimizes guest disruption.
Proactively evolve reusable frameworks, such as templates, playbooks, and page types, based on new platform capabilities, behavioral insights, and shifting guest expectations.
Advocate for speed-to-market, iteration, and the continuous refinement of experiences through data-driven lookbacks, campaign retrospectives, and performance reviews.

Resource Management & Cross-Functional Collaboration

Develop and maintain strong partnerships with cross-functional teams, including Marketing, Communications Planning, Technology, and Content, to ensure that deliverables, timelines, and digital requirements are clearly aligned and met.
Act as a clear and consistent communicator of project status, dependencies, and risks to both internal and external stakeholders.
Proactively surface risks and facilitate cross-team alignment on mitigations, ensuring that issues are resolved with speed and clarity.
Represent DCXE in campaign planning and integrated communications planning (ICP) efforts to ensure the web and app experience is fully considered and supported across all marketing initiatives.
Participate in retrospective reviews of in-market digital executions to identify learnings, inform refinements, and support continuous improvement of DCXE workflows and deliverables.

Team & Organizational Leadership

Serve as a subject matter expert for assigned campaigns and destinations, providing strategic guidance to marketing partners and cross-functional teams.
Represent DCXE in key workstreams, including strategy development, incident response, campaign retrospectives, and team-wide performance or planning forums.
Support partner prioritization by sharing insight into capacity, impact, and feasibility across web and app channels.
Model inclusive, collaborative, and solutions-oriented behaviors, helping to eliminate barriers, champion shared wins, and support the success of peers.
Actively contribute to a culture of high performance and positivity, celebrating milestones and embodying the values of Universal Destinations & Experiences in day-to-day interactions.

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Qualifications

EDUCATION:

Bachelor’s degree in Marketing, Communications, Business or Advertising is required. Master’s degree is a plus.

EXPERIENCE:

Required:

3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
Strong project management, prioritization, and organizational skills with high attention to detail—especially in fast-paced, deadline-driven environments.
Excellent problem-solving and stakeholder management skills; able to anticipate risks, identify solutions, and drive execution independently.
Exceptional written and verbal communication skills; able to explain technical concepts to marketing partners and present insights or recommendations clearly.
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Strong interpersonal skills and ability to build collaborative, productive relationships across functions.
Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.

Preferred:

Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
Background in business analysis or digital product support is a plus.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000-$90,000

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Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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Universal Creative EJDs – ONLY
Brand Pillars

Our Brand Pillars

These pillars are the foundation of Universal Creative and reflect the values we embody every day.

We are Innovative

We innovate the future. We push the envelope by fusing art and technology to create immersive and unforgettable experiences.

We are Empowered

We push ourselves to be our best. We lead change and solve problems, because the next thing we do should always be better than the last thing we did.

We are Authentic

We want you to be you. We believe that the unique and bold spirit of our team is what fuels our unbridled creativity and unparalleled innovation.

Spice Up Your Career

Looking for not just a job, but a career opportunity? Keeping our kitchens and dishes clean can be just the beginning. Working as a Steward will allow you to work directly with our Chefs and get hands-on experience to grow within our Culinary team. Additional Culinary Team Member perks include:

Work shoes
Opportunity for cross training and working in exciting new venues
Meal vouchers
Opportunities to advance, based on skill and available positions, to a full-time career in Culinary

Internships with Universal Orlando

At Universal Destinations & Experiences (UDX), interns gain real-world learning experiences through meaningful project work, and intentional networking opportunities all while building their professional network within one of the world’s top entertainment destinations. UDX internships provide:

Paid opportunities to grow your career
The chance to learn from talented industry professionals and make a valued impact on our Team Members and guests
Access to exclusive professional development events designed for interns
Eligibility for financial assistance towards housing may be applicable. Specific details about eligibility would be provided at the time of offer

A Universe of Opportunities

Love a fast pace? Like serving up fun? If you said “yes,” be sure to check out our Food & Beverage jobs. We’re always hiring for the unique and creative restaurants throughout our theme parks. Find out how we can satisfy your appetite for an opportunity in positions like these:

Quick Service Associate
Food & Beverage Stocker
Barista
Food and Beverage Cash Coordinator
Host/Hostess
Tipped Busser
Tipped Food Runner
Barback
Waitperson
Bartender
Steward (Dishwasher)
Line Cook
Senior Cook
Chef Assistant

A Universe of Opportunities

Administration team member seated in a chair with library of books behind her

Universal Orlando’s Administration division supports our entire business operation. As strategic partners, these teams take active roles to assist the organization and drive successful business decisions. And, as an industry leader, our Administration teams strive to maintain our position as a top employer and community partner. Career opportunities include:

Human Resources
Facilities Management
Legal & External Affairs
Community Relations
Environmental Health & Safety

A Universe of Opportunities

Ride & Show Technician examines electromechanical ride system for operational and guest safety

Maintain the most technologically advanced ride systems in the world. Problem solving, electromechanical systems expertise and the ability to use good judgment in high pressure situations are just some of the key attributes we are looking for in our Ride and Show Technicians. And, from our Figure Finish and Creative Fabrication Artists who work with our animatronics, skins and silicones, to our Technical Services Warehouse Associates, we have several opportunities for maintaining the fun in a technical capacity here at Universal Orlando.

Island Overview

Team Members working as Lifeguards at Volcano Bay

Looking for a career on the water? Universal's Volcano Bay Aquatics Team isn’t just here to help keep our guests safe, they are here to make a splash! Join the team and help guard our 13 different water attractions as a Deep Water or Aquatic Attraction Lifeguard, or help operate and run our attractions as a Slide Attendant. All Lifeguard Certifications are paid for and provided by Universal Orlando, so no previous experience is required. Perks of the job include riding our water park attractions to ensure proper working conditions and being a part of Orlando’s most technologically advanced Theme Park.

A Universe of Opportunities

A woman is standing in a window smiling, at her hands are two plates of food that she is giving to a guest,

If you love to have fun and thrive in a fast-paced environment, look no further than our opportunities in Quick Service Food and Beverage. From keeping our Food and Beverage carts well stocked to bringing smiles to guests in our Quick Service Restaurants located across our three parks and CityWalk, there is never a dull day. Come satisfy your appetite for opportunity in the following roles:

Quick Service Associate
Stocker
Barista
Cash Coordinator

A Universe of Events

A Mardi Gras performer dressed in green and purple is laughing.

Universal’s annual Mardi Gras celebration takes you beyond the bayou with an awesome party inspired by New Orleans and the best Carnaval celebrations from around the globe. Enjoy a parade and catch beads, sample culinary delights from around the word, enjoy live music and concerts and get your party on all at Universal’s Mardi Gras! Come be a part of our team and party with us in these select roles:

Bead Captain
Float Driver
Event Guide
Food and Beverage

A Universe of Opportunities

A Entrance Operations Team Member is helping guests scan their tickets at the Entrance to Universal Studios. She is smiling down at two children who are entering the park

It’s never a dull day in Entrance Operations! Our Team Members in Entrance Operations have the unique opportunity of being the first point of contact with our guests and help their day start with a smile. Join the Entrance Operations team in the following roles:

Turnstile Attendant
Vacation Planner
Guest Services

A Universe of Opportunities

A Food and Beverage Manager assists a Team Member complete a transaction at the cash register.

Our Revenue Operations Team Members and their Leaders make a lasting impact on our Guest’s experience at Univer- sal Orlando Resort. From Merchandise to Food and Beverage, our Revenue Operations Leaders assure that operations run smoothly creating the best environment for our Team Members and Guests. Bring your leadership skills to the Revenue Operations team in one of the following departments:

Merchandise
Food and Beverage

A Look at Universal Epic Universe

Gold Compass with dark blue center. Text Universal Epic Universe appears on top of it.

Celestial Park is the cosmic heart of Universal Epic Universe, where wondrous discoveries await among the lush greenery, tree-lined walkways and dancing fountains. Begin your cosmic journey of discovery in a world between worlds full of sensory delights for all to enjoy together.

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Universal Creative Internship Video Transcript

[Ariel] The Universal Creative internship program is full of extraordinary opportunities for interns to gain hands-on work experience. [Jeff] Ever since I was a little kid, I always wanted to take part in designing spaces that creates some of the fondest memories for people. [Griffin] The idea of blending technology, engineering, and storytelling really spoke out to me. And I wanted to be an environment where I could learn for those who really know what they're doing. [Ariel] I looked and the job description was amazing. It was literally everything that I've ever wanted out of an internship. [Ana] Some of the cool things that I've been able to do is see a lot of behind the scenes about how the park is run, and just envisioning the future worlds of tomorrow. It's been a really cool experience just to see what's coming up. [Carey] I've done some really cool attraction walkthroughs. I've got to walk through Hulk and Kong Skull Island and Forbidden Journey, and those were really incredible experiences. [Griffin] I think the cool thing about the Universal Creative internship is, you have a lot of opportunities to work with others and do what you want to do. [Jeff] I never expected any sort of company to be like this. [Emily] I really feel like I can be myself here. Everyone's been so opening and welcome. I don't have to put on a mask. I don't have to be somebody that I'm not. I can just be my genuine, authentic self. [Carey] I would say the culture at Creative is really a community and teamwork based. [Ariel] Everyone's so invested into the interns, and that's something unique. [Ana] You can ask a question and you'll always get an answer. [Tyler] Everyone's always happy and I'm willing to help you out when you're trying to learn something new, or you don't know how to do something. [Griffin] And as a student, it's very important to get that career guidance as you go on through more classes, and it's been a really great opportunity to get that in a very open environment. [Carey] For future interns, I would just say network and learn as much as you can. It's a really incredible opportunity and everyone wants to help you out. [Emily] Embrace your time here. Take advantage of your time here because it goes by so fast. [Ana] There's no such thing as you're only doing one job here. [Griffin] You have a lot of opportunities to go outside of your scope of work as an intern. So use it as an opportunity to absorb everything like a sponge. [Ana] Join the Universal Creative team. The possibilities are endless.

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Team Member Journey

“Universal is always finding ways to improve and separate from the rest. A lot of the Chefs here are like family to me. We have a caring culture and a disciplined one as well. We set up systems to ensure we are ready for success no matter what comes our way. I love working here, and as I continue to grow I will never forget the feeling of the teamwork I had when I started here 13 years ago. I carry that everywhere I go.”

Chef Johnathan Restaurant Chef

Johnathan’s Career Journey

2006

Busser
Line Production Cook

2007
2008

1st Cook
Sous Chef

2015
2018

Restaurant Chef

Team Member Journey

“What has excited me to stay with Universal Orlando Resort is the opportunity for growth and the recognition I have received in the short amount of time I have been with the company. Universal is a great place to grow and develop. If you make your career goals clear to your management team, they will provide the assistance to guide you towards success.”

Chloe Barback

Chloe's Career Journey

2017

Service Line
Food Runner

2017
2018

Food and Beverage Cash Coordinator
Barista

2021
2022

Barback

Team Member Journey

“I was always a fan of Universal Orlando Resort and visited the parks frequently growing up, so when I was ready for my first job while in high school, I knew this was the place I wanted to be. But I never imagined that my part-time job would turn into an exciting career! The ability to grow within the organization is one of the things I love most about Universal Orlando. Growth is an important part of the culture and no matter where you begin your journey, there’s opportunity to explore different areas and find your passion. I also love that there’s always something new and exciting happening at our destination for guests, including new attractions, events and more. The constant rollout of innovative new experiences makes it extremely fun and rewarding to be a part of the team!”

Kristen

Director, Public Relations

Kristen's Career Journey

2001

Ride & Show Attendant (The E.T. Adventure)
Public Relations Intern

2006
Spring & Summer 2007

Event Management Temporary Assignment
Corporate Sales Coordinator

Fall 2007
2008

Public Relations Coordinator
Public Relations Representative

2010
2013

Manager, Public Relations
Sr. Manager, Public Relations

2019
2023

Director, Public Relations

Team Member Journey

“When visiting the parks, every Team Member I spoke to expressed how much they loved working at Universal, and their love for the company is what encouraged me to apply. Now after being a part of the Universal family for the past six years, I cannot stress enough how much they value their Team Members. Here they want you to be successful and they provide the training and resources to help.”

Jonathan Supervisor, Utilities

Jonathan’s Career Journey

2014

Electrical Tech II
Electrical Tech II

2016
2017

Technical Services – Utilities Coordinator
Apprentice Supervisor

2020
2022

Supervisor, Utilities

Team Member Journey

“One of the best parts of my role is reflecting on moments where I’ve had the opportunity to be a part of Team Member’s or Guest’s joy and fulfillment. In addition, the family-oriented culture we’ve cultivated at Universal’s Volcano Bay – as well as having the opportunity to launch the world’s first Water Theme Park (that is continuously rated one of the top water parks in the world) – is what keeps me motivated and fuels my passion for my role.”

LaQuindell Supervisor - Volcano Bay Operations

LaQuindell's Career Journey

2011

Attendant, Park Services-Universal’s Wet n Wild
Supervisor, Park Services-Universal’s Wet n Wild

2012
2017

Supervisor, Park Services-Grand Opening Team Universal’s Volcano Bay
Supervisor, Aquatics/ Park Operations-Universal’s Volcano Bay

2018
2020

Supervisor Park/Operation Services Universal’s Volcano Bay

Team Member Journey

“Universal Studios was a huge part of my childhood growing up, introducing me to some of my favorite films like Back to the Future. As an adult, the development of interactive wands for The Wizarding World of Harry Potter™ really opened my mind to the possibilities for creative applications of interactive technology. Since working at Universal Creative, it has become clear why such innovative experiences are not only possible but encouraged. Our work culture is incredibly inclusive and motivating of outside the box thinking and collaboration which leads to world class experiences for our guests. Additionally, the work environment at Universal Creative has been critical to my personal career development. I am regularly encouraged to ask questions, to take creative ownership of my work, to seek out development opportunities for my skills, and to collaborate with my peers across the company. I’ve had the honor of working on multiple world class experiences with Universal Creative and I’m eagerly looking forward to the next challenge.”

Anthony

Software Developer, Universal Creative

Anthony's Career Journey

2016

Intern, Engineering
Technical Coordinator

2017
2017

Associate Software Developer
Software Developer

2020

Team Member Journey

"To me, Universal is a community of passionate, knowledgeable people who are driven to create great impact for our guests and Team Members. In an environment like this, the work I do and the people with whom I have the privilege of partnering makes daily work feel interesting and exciting. I always say I could do what I do for a living anywhere, but I am privileged to do this work here. Our culture allows for learning and movement, and I’ve been lucky to grow by learning from a variety of experiences, including internships, mentoring, park shifts, Team Member advocacy and event support, volunteering, and Diversity, Equity, and Inclusion Team Member Resource Groups. When I ask, “Can I learn about your team and what you do?” I am always given an enthusiastic, welcoming response by leaders across our universe. As I’ve grown here, I’ve watched Universal also grow - opening new parks, rides, and restaurants; growing our footprint across the world; and introducing innovative and cool experiences. It feels like it is always an exciting time to be here, and I can’t wait to be a part of the amazing things we’ll do next!”

Anisa

Sr. Manager, Organizational Development (Former UO Intern)

Anisa's Career Journey

2005

Intern in Organizational Development
Assorted work around HR

2006
2007

Talent Acquisition Interviewer
Rep, Org Development

2008
2011

Sr Rep, Org Development
Specialist, Org Development

2013
2016

Manager, Org Development
Sr Manager, Org Development

2019

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A Universe of Global Opportunities

Universal Orlando Resort is an all-in-one entertainment destination that includes Universal Studios Florida, Universal’s Islands of Adventure, Universal’s Volcano Bay, Universal CityWalk and Universal Orlando Resort hotels. We bring unforgettable experiences alive for our guests, immersing them in legendary stories, fantastic journeys, exciting nightlife and more.