Manager, Direct Digital Marketing – Personalization
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Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.
The Manager of Direct Digital Marketing will help lead a best-in-class team responsible for the development and execution of omni-channel, data driven strategies and programs that drive annual revenue and attendance growth for Universal Destinations & Experiences (UDX). This role is responsible for the development, implementation, and management of personalization strategies across UDX channels to support the Company’s goal of driving relevant, 1:1 guest experience. The Manager will be responsible for innovative personalized campaign strategies utilizing UDX’s first-party data and machine learning algorithms, prioritization of use cases and oversight of channel execution with cross functional teams. This leader acts as a translation point of business needs into personalization strategies, and as such needs to foster strong relationships with business, technical and analytical executive partners.
Leadership
Program Management
Strategy & Planning
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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These pillars are the foundation of Universal Creative and reflect the values we embody every day.
We innovate the future. We push the envelope by fusing art and technology to create immersive and unforgettable experiences.
We believe we are all capable of doing more than one thing. We achieve the extraordinary by embracing the diverse abilities of our Team Members.
We push ourselves to be our best. We lead change and solve problems, because the next thing we do should always be better than the last thing we did.
We want you to be you. We believe that the unique and bold spirit of our team is what fuels our unbridled creativity and unparalleled innovation.
Looking for not just a job, but a career opportunity? Keeping our kitchens and dishes clean can be just the beginning. Working as a Steward will allow you to work directly with our Chefs and get hands-on experience to grow within our Culinary team. Additional Culinary Team Member perks include:
Do you love to cook at home and are interested in exploring a career in the kitchen? Start as an Entry-level Cook today and we will teach you the skills through our hands-on and individualized training with our Experienced Chefs and Trainers. Additional Culinary Team Member perks include:
Do you have at least two years of experience cooking in the kitchen and are looking to take your career to the next level? Grow your talent within our universe with our hands-on and individualized training to make you one of our next leaders in our thrilling, innovative restaurants. Additional Culinary Team Member perks include:
If you have the drive, passion, and experience to lead our Team Members to deliver the ultimate innovative dining experience, then we have the career for you! Whether you are a Culinary Team Lead, a Sous Chef, or Executive Chef, we’re seeking leaders with varying levels of experience to help drive our universe to the next level. We offer competitive compensation, fun and unique perks, extensive benefit packages, and a fantastic work culture – all we’re missing is you!
Universal Orlando offers real-world learning experiences, meaningful project work, and productive networking opportunities, all within one of the world’s top entertainment destinations.
Universal Orlando internships provide:
Universal Orlando Resort hires Interns during the Spring, Summer and Fall semesters. Specific internship opportunities vary each semester and can include the following areas:
At Universal Orlando, there are certain requirements we look for in all candidates interested in an internship. Check out the list below to make sure you are eligible to apply.
Love a fast pace? Like serving up fun? If you said “yes,” be sure to check out our Food & Beverage jobs. We’re always hiring for the unique and creative restaurants throughout our theme parks. Find out how we can satisfy your appetite for an opportunity in positions like these:
You’ll be in the center of the action, bringing famous movies and stories to life. You’ll dress the part with a themed wardrobe and help to provide a truly immersive experience that our guests will remember for years to come! See how you can bring the excitement in one of these roles:
You’ll be part of the larger-than-experience of our attraction, sharing the fun in one of a kind shops and kiosks. Join us to help our guests find what they love, love what they find, and go home with happy memories and more.
Our Operational Leadership teams are founded on the principles of providing an entertaining and seamless experience for our guests. It is the integration of all these operating areas performing together that creates memories that last a lifetime for each of our guests.
Not sure what opportunity is right for you? Here are some other places where you can be a part of our Universe of fun:
Universal Orlando’s Administration division supports our entire business operation. As strategic partners, these teams take active roles to assist the organization and drive successful business decisions. And, as an industry leader, our Administration teams strive to maintain our position as a top employer and community partner. Career opportunities include:
Using analytics to make the most of data, we are continually focused on process improvement, revenue management, capacity planning, labor planning, and optimization. The insights produced by our Data Analytics teams helps drive our business and leaves a lasting impact on our global organization and our guests’ experience. Career opportunities include:
Our Finance teams support the strategy and operation of our business by designing, implementing, and monitoring our financial policies and processes. By planning, organizing, auditing, accounting for and controlling the company’s finances, these teams ensure that we have stable and sustainable growth. Career opportunities include:
Our innovative Marketing professionals determine the demand for the products and services offered by our company and create compelling content to keep consumers engaged. These teams work to create brand strategy, track trends, and connect our consumers with our Universe. Our strategic Sales teams deal with the market directly and through them, our marketing becomes concrete and personalized. Career opportunities include:
Technology is at the center of everything we do. Our technical teams develop and support all our cutting-edge infrastructure and collaborate with cross-functional teams across the company. Parks Technology at Universal Orlando means innovation, security, support, sustainment, solutions, and usability. Career opportunities include:
Maintain the most technologically advanced ride systems in the world. Problem solving, electromechanical systems expertise and the ability to use good judgment in high pressure situations are just some of the key attributes we are looking for in our Ride and Show Technicians. And, from our Figure Finish and Creative Fabrication Artists who work with our animatronics, skins and silicones, to our Technical Services Warehouse Associates, we have several opportunities for maintaining the fun in a technical capacity here at Universal Orlando.
Maintain the beauty and health of our resort’s plants and trees, in all of our theme parks and the surrounding paths and roadways. We take immense pride in the overall look of our resort grounds.
Our Engineers perform moderate re-design and development efforts for mechanical and electrical structural systems for our state-of-the-art theme park rides and attractions. Our hands-on team helps to deliver unforgettable experiences for our guests.
Maintain all aspects of our resort buildings including exterior facades, concrete work, paint, building controls such as HVAC units, electrical panels, lighting, and plumbing. We look for Technicians with superior skills, attention to detail, and the ability to prioritize multiple work orders.
Looking for a career on the water? Universal's Volcano Bay Aquatics Team isn’t just here to help keep our guests safe, they are here to make a splash! Join the team and help guard our 13 different water attractions as a Deep Water or Aquatic Attraction Lifeguard, or help operate and run our attractions as a Slide Attendant. All Lifeguard Certifications are paid for and provided by Universal Orlando, so no previous experience is required. Perks of the job include riding our water park attractions to ensure proper working conditions and being a part of Orlando’s most technologically advanced Theme Park.
Our guest service minded Premium Services Team Members provide world-class hospitality to our guests. Join our team and help deliver 5 Star Service in a fun and carefree island experience by selling premium products, upgrades, and assisting guests with wireless TapuTapu Wearable devices, ensuring safety requirements of water attractions. Specific positions include:
The only thing more exciting than our water slides is our deliciously unmatched dining delicacies that we have to offer at Volcano Bay. Our guests will find total relaxation at one of our 3 unique restaurants with diverse menu options like our Coconut Fried Chicken, Curry Shrimp, and our Kohola Burger. We have everything we need to create the ultimate vacation for our guests; all we are missing is you! Some Food and Beverage Opportunities include:
Other opportunities within Volcano Bay include:
If you love to have fun and thrive in a fast-paced environment, look no further than our opportunities in Quick Service Food and Beverage. From keeping our Food and Beverage carts well stocked to bringing smiles to guests in our Quick Service Restaurants located across our three parks and CityWalk, there is never a dull day. Come satisfy your appetite for opportunity in the following roles:
Hospitality is at the heart of what we do, so we are always looking for those with an attitude for service and a motivation to enrich our guests’ experience. With several Full-Service locations located across our theme parks and CityWalk, there is plenty of opportunity to be part of the ultimate dining experience in these following roles:
Universal’s annual Mardi Gras celebration takes you beyond the bayou with an awesome party inspired by New Orleans and the best Carnaval celebrations from around the globe. Enjoy a parade and catch beads, sample culinary delights from around the word, enjoy live music and concerts and get your party on all at Universal’s Mardi Gras! Come be a part of our team and party with us in these select roles:
Universal Orlando’s Halloween Horror Nights is our premier Halloween event in Universal Studios Florida. This event is full of scares and surprises featuring terrifying haunted houses, sinister scare zones, outrageous live shows, wickedly delicious treats, and some of Universal Studios’ most exhilarating attractions. Help us deliver the scares in any of these exciting roles:
At Universal Orlando Resort you can scream, laugh, and shout your jingle bells off cause we do the holidays big time. From our Universal’s Holiday Parade featuring Macy’s at Universal Studios Florida to the music and fun of The Grinchmas™ Who-liday Spectacular at Islands of Adventure, it’s the biggest, loudest, awesomest celebration of the season. Spread holiday cheer with us in the following roles:
It’s never a dull day in Entrance Operations! Our Team Members in Entrance Operations have the unique opportunity of being the first point of contact with our guests and help their day start with a smile. Join the Entrance Operations team in the following roles:
You’ll find special events happening every day at Universal Orlando Resort and our Event Guides are the key to assure they run smoothly. From special events in our Theme Parks, CityWalk, Resort Hotels, and Sound Stages our Event Guides are an integral part of their success. As an Event Guide you’ll greet guests, assist with arrivals, provide information, be responsible for guest control/flow, and provide extraordinary guest service!
From Yachts, Shuttles, to Automobiles you’ll be part of the team that assures our guests can explore our resort and arrive at their destination safely. Join the Parking and Transportation in one of these opportunities!
Our Revenue Operations Team Members and their Leaders make a lasting impact on our Guest’s experience at Univer- sal Orlando Resort. From Merchandise to Food and Beverage, our Revenue Operations Leaders assure that operations run smoothly creating the best environment for our Team Members and Guests. Bring your leadership skills to the Revenue Operations team in one of the following departments:
Our Operations Team Members and their Leaders are the stars of our show here at Universal Orlando Resort. From Events to Attractions and everything in between, our Operations Leaders assure that operations run smoothly creating the best environment for our Team Members and Guests. Bring your leadership skills to the Operations team in one of the following departments:
Celestial Park is the cosmic heart of Universal Epic Universe, where wondrous discoveries await among the lush greenery, tree-lined walkways and dancing fountains. Begin your cosmic journey of discovery in a world between worlds full of sensory delights for all to enjoy together.
From the experiments of Dr. Victoria Frankenstein to a shadowy landscape where monsters roam, Dark Universe is a world of myth and mystery.
From 1920s Paris to the 1990s British Ministry, explore international wizarding communities and the magic that connects them in The Wizarding World of Harry Potter™ - Ministry of Magic™.
At SUPER NINTENDO WORLD™ you’ll experience a new way to play, from challenging Bowser on the Mario Kart™ ride to venturing through Donkey Kong Country™ and so much more.
Take to the skies and soar with dragons as you explore the colorful Viking village at the heart of Berk. Take part in wild boat battles, feast like a Viking and more.
“Universal is always finding ways to improve and separate from the rest. A lot of the Chefs here are like family to me. We have a caring culture and a disciplined one as well. We set up systems to ensure we are ready for success no matter what comes our way. I love working here, and as I continue to grow I will never forget the feeling of the teamwork I had when I started here 13 years ago. I carry that everywhere I go.”
Chef Johnathan Restaurant Chef
“Universal began as just a job that a friend recommended to me after I had my son. Meeting my First Cook, Anesia, and seeing her work ethic, I quickly realized that this was a company with a lot of opportunity for growth. I have never been one to be complacent, so seeing the other Chefs and watching them develop new and exciting foods motivated me to want to become one. Over the course of my career, Universal has become a second family to me. I have encountered Chefs who have been instrumental in helping me to achieve my goals. I will forever be grateful to Universal and those who believed in me.”
Chef Erica Sous Chef
“What has excited me to stay with Universal Orlando Resort is the opportunity for growth and the recognition I have received in the short amount of time I have been with the company. Universal is a great place to grow and develop. If you make your career goals clear to your management team, they will provide the assistance to guide you towards success.”
Chloe Barback
“In 1998 I was working as a Human Resources Manager at a hotel and I decided to resign from my position so I could stay at home with my one year old daughter. After a couple of months, I decided to look for a part time position. I saw an advertisement in the newspaper to work one weekend collecting surveys at a theme park. I thought that would be fun so I applied for the position and was hired by a 3rd party vendor to work Rock the Universe for one weekend. That one weekend grew into a 21 year career in the field research department at Universal Orlando!”
Suzie Manager – Consumer Insights
“I was always a fan of Universal Orlando Resort and visited the parks frequently growing up, so when I was ready for my first job while in high school, I knew this was the place I wanted to be. But I never imagined that my part-time job would turn into an exciting career! The ability to grow within the organization is one of the things I love most about Universal Orlando. Growth is an important part of the culture and no matter where you begin your journey, there’s opportunity to explore different areas and find your passion. I also love that there’s always something new and exciting happening at our destination for guests, including new attractions, events and more. The constant rollout of innovative new experiences makes it extremely fun and rewarding to be a part of the team!”
Kristen
Director, Public Relations“Universal has been an absolutely EPIC place to work and grow my career over the years. From the open and accommodating culture that we have that is fostered by our fantastic Team Members to our amazing leadership team that encourages us to climb higher every day, I cannot imagine wanting to develop myself anywhere else. Having mentors and leaders recognize my potential before I was aware of it myself has truly been a life-changing experience for me; I can only hope to continue that tradition on my own career path to elevate others to recognize that spark inside themselves as well. All while being able to bring my true self to work. Plus, look at all of the amazing attractions and experiences we help deliver!”
Kyle
Director, Information Technology“When visiting the parks, every Team Member I spoke to expressed how much they loved working at Universal, and their love for the company is what encouraged me to apply. Now after being a part of the Universal family for the past six years, I cannot stress enough how much they value their Team Members. Here they want you to be successful and they provide the training and resources to help.”
Jonathan Supervisor, Utilities
“During my first year of college I wanted a full time job with good benefits. I came in one Friday, was hired for Park Services and started orientation the following week. I have loved the great opportunities Universal has given me to grow and learn while I was in the first group of Ride and Show apprentices. During this time, I learned on the job with the technicians all around UO, as well as going to school to learn the theory. The teamwork between the departments is something that makes UO strong and a great place to work for. The dedication from my leadership, pushing me to be better and giving me great opportunities to learn all over the resort throughout the 15 years at UO, provided me the tools needed to supervise technicians in Ride and Show.”
Michael Supervisor, Ride & Show
“One of the best parts of my role is reflecting on moments where I’ve had the opportunity to be a part of Team Member’s or Guest’s joy and fulfillment. In addition, the family-oriented culture we’ve cultivated at Universal’s Volcano Bay – as well as having the opportunity to launch the world’s first Water Theme Park (that is continuously rated one of the top water parks in the world) – is what keeps me motivated and fuels my passion for my role.”
LaQuindell Supervisor - Volcano Bay Operations
“I decided to apply at Universal because I was searching for a career that was more related to my current field of study and that would allow for growth potential. With my experience of swimming competitively, I decided to apply as a lifeguard. I got the job quickly, started training soon after, and fell in love with it. The people at Universal are like family. Without the energy, passion and care that the people here at Universal have invested in me, I would not be where I am today in my career.”
Brooke Aquatics Lifeguard Lead
“Universal Studios was a huge part of my childhood growing up, introducing me to some of my favorite films like Back to the Future. As an adult, the development of interactive wands for The Wizarding World of Harry Potter™ really opened my mind to the possibilities for creative applications of interactive technology. Since working at Universal Creative, it has become clear why such innovative experiences are not only possible but encouraged. Our work culture is incredibly inclusive and motivating of outside the box thinking and collaboration which leads to world class experiences for our guests. Additionally, the work environment at Universal Creative has been critical to my personal career development. I am regularly encouraged to ask questions, to take creative ownership of my work, to seek out development opportunities for my skills, and to collaborate with my peers across the company. I’ve had the honor of working on multiple world class experiences with Universal Creative and I’m eagerly looking forward to the next challenge.”
Anthony
Software Developer, Universal Creative“I knew from a young age that I wanted a career designing the theme parks that brought me so much happiness throughout my childhood. Even on the challenging days, I find inspiration and motivation when I look at our parks and know that the common factor driving all decisions is always to maximize the guest experience and push the industry standard. “Teamwork makes the dream work,” and the culture at Universal is always about everyone acknowledging that we need each other in order to be successful. I believe a major factor that played into my personal growth within Universal has been the multiple opportunities to work closely with internal management and leadership to design, develop, and present ideas and creative solutions on a variety of projects. These opportunities have enabled me to grow my leadership skills within the company, as well as take on additional responsibilities that have led to personal career growth.”
Frances
Sr. Designer, Show/Set"To me, Universal is a community of passionate, knowledgeable people who are driven to create great impact for our guests and Team Members. In an environment like this, the work I do and the people with whom I have the privilege of partnering makes daily work feel interesting and exciting. I always say I could do what I do for a living anywhere, but I am privileged to do this work here. Our culture allows for learning and movement, and I’ve been lucky to grow by learning from a variety of experiences, including internships, mentoring, park shifts, Team Member advocacy and event support, volunteering, and Diversity, Equity, and Inclusion Team Member Resource Groups. When I ask, “Can I learn about your team and what you do?” I am always given an enthusiastic, welcoming response by leaders across our universe. As I’ve grown here, I’ve watched Universal also grow - opening new parks, rides, and restaurants; growing our footprint across the world; and introducing innovative and cool experiences. It feels like it is always an exciting time to be here, and I can’t wait to be a part of the amazing things we’ll do next!”
Anisa
Sr. Manager, Organizational Development (Former UO Intern)“As soon as I started my internship, I knew that Universal was the company I wanted to work with for the rest of my life. The culture here puts an emphasis on developing Team Members and ensures that they grow with the company. My internship provided me with an abundance of valuable networking opportunities that has led me to where I am today. I was able to reach out to leaders within different areas of the company to set up time to discuss their career journey and what their current roles are like. This helped me narrow down the specifics of how I wanted to shape my career. Every leader I have had the privilege to work under has been a champion for my personal development. With Epic Universe on the horizon, the opportunities for personal development are endless. ”
Zachary
Representative, Trade MarketingUniversal Orlando Resort is an all-in-one entertainment destination that includes Universal Studios Florida, Universal’s Islands of Adventure, Universal’s Volcano Bay, Universal CityWalk and Universal Orlando Resort hotels. We bring unforgettable experiences alive for our guests, immersing them in legendary stories, fantastic journeys, exciting nightlife and more.
As a theme park built around a working movie studio, we’re all about lights, camera, action. Being part of our team means having fun at work, being part of our guests’ most memorable adventures and bringing the magic of Hollywood to life. We pride ourselves on building a culture based on fun, doing the right thing and creating opportunities to inspire.
At Universal Creative, we design, develop, and deliver the most compelling entertainment experiences imaginable. Our innovative attractions, immersive theme parks, and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.
Universal Studios Japan offers guests around the globe today’s most relevant and popular entertainment experiences. This location, like all our other theme parks, is known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions.
Universal Beijing Resort is a widely anticipated theme park destination featuring several all-new attractions along with the best Universal rides, shows and attractions from around the world – plus specially created experiences designed to reflect China's cultural heritage. The initial phase currently under construction will include the world-renowned Universal Studios theme park and Universal CityWalk retail, dining and entertainment complex.