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Life at Orlando Hero

Push the Limits of What’s Possible

At Universal Creative, we design, develop, and deliver the most compelling entertainment experiences around the world. Our innovative attractions, immersive theme parks, and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.

Learn How We are Defining an Industry

Recent Projects

Hagrid’s Magical Creatures Motorbike Adventure™ at Universal’s Islands of Adventure

With rich environments, a captivating storyline and a forest with 1,200 trees, this is our most highly themed, immersive coaster experience yet. We worked directly with filmmakers of the Harry Potter™ film series to take guests to the edge of the Forbidden Forest, where groundbreaking coaster technology brings the attraction to life – launching guests seven times and dropping them nearly 17 feet.

Universal’s Aventura Hotel at Universal Orlando Resort

We took interior design to a new level to create our most modern and stylish hotel yet. Features include white chandeliers with 327 light fixtures, polished concrete floors, spa-like bathrooms, and an in-room iPad to control temperature, television, and more.

Jurassic World – The Ride at Universal Studios Hollywood

Jurassic World – The Ride introduces a new generation of fans to the Jurassic franchise. We combined highly creative scenes and special effects to tell a brand-new story starring fan-favorite dinosaurs such as the Indominus Rex and the Mosasaurus.

Sing On Tour at Universal Studios Japan

We collaborated with Universal Studios Japan Entertainment to create this one-of-a-kind stage show based on the hit Illumination film “Sing.” Guests can sing along with characters from the film as part of an immersive experience featuring sophisticated animatronics, cutting-edge kinetic lighting, and an enormous LED screen.

Universal Beijing Resort

Our development of the world’s newest Universal theme park is underway in the Tongzhou District of Beijing. In addition to classic and cutting-edge attractions, the resort will also include a Universal CityWalk entertainment complex and hotels.

The Universal Creative Experience

Create Something Extraordinary

A Universe of Global Opportunities

Universal Studios Japan offers guests around the globe today’s most relevant and popular entertainment experiences. This location, like all our other theme parks, is known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions.

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