Digital Solution Lead, Customer Data Platform
Current Team Member?
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Current Team Member?
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JOB SUMMARY: Responsible for implementing UPR’s customer data platform vision that aligns to marketing priorities, drive the design, and enhance CDP capabilities & features to provide added insights from data needed to drive strategies, such as understanding of offer responsiveness, personalization, content relevancy and cross channel engagement. Responsible for developing and enhancing CDP capabilities including data ingestion, data sourcing from multiple systems (especially our Mar-Tech stack), ID resolution, profile creation, profile enrichments, integration with first party data, 3rd party ID graph, audience creation, taxonomy development, segmentation, data privacy management, customer journey map, activation to different channels and integration with related cross platforms. This role requires a broad understanding of marketing technologies and integrations of CDP to consumer facing applications such as customer interactions hubs, emails, chat, web & app personalization, guest call centers, data management platform and analytics platforms. Design data ingestion techniques and build efficient and scalable data applications through use of APIs, Python, Spark, and Data Management best practices and build futuristic and scalable AWS cloud-based data analytics platform to support digital and social transformation at UPR. This role requires strong partnership and interactions with senior executive management, business stakeholders, data scientists, engineering, and IT organizations. Promote enterprise-wide adoption of Customer Data Platform. Educate teams on Customer Data Platform and applications/use cases.
MAJOR RESPONSIBILITIES:
EDUCATION: Bachelor’s degree from a four-year college or university in Science, Technology, Engineering, Marketing, Business Administration.
EXPERIENCE: 5+ years of experience in marketing data role. 3 years of experience in in customer data management. Experience with at least two following technologies: Customer Data Platform (CDP), Data Management Platform (DMP), Identity Resolution, 3rd Party Identity Graphs.
Your talent, skills and experience will be rewarded with a competitive compensation package.
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