Sr. Analyst, Digital Analytics
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JOB SUMMARY:
The Sr. Digital Analyst must possess a passion for analytics and digital technology and want to stay current with industry trends. Responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral responses to marketing initiatives and the effect on online conversion (including sales and data collection). This also includes utilizing insights and modeling techniques to effectively optimize online content and strategically target guests on our direct and indirect channels. Provide insightful recommendations, and communicate these effectively with the various stakeholders and among cross-functional teams.
Create, manage and distribute critical marketing reports and ad-hoc requests. Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including our online analytic tools and traditional reporting/analysis platforms (Tools include: Adobe Experience/Digital Marketing Suite (formerly Omniture), SQL, Tableau, Excel). Leverage advanced modeling techniques to develop KPI performance benchmarks. Develop A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website. Implement and analyze these tests using the Adobe Target platform.
Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts that are effectively driving incremental online sales and attendance. Will prepare and/or present business presentations to multiple audiences at all levels of the organization on key business metrics and trending.
MAJOR RESPONSIBILITIES:
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.
EDUCATION: Bachelor’s degree is required – Marketing, Economics, Statistics, Business Administration or related field. Master’s degree is preferred -Marketing, Economics, Statistics, Business Administration or related field. Combination of non-related field degree(s) with substantial work experience.
EXPERIENCE: 4+ years prior hands-on experience with web analytics required; proficiency in the Microsoft Office Suite of products required; experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Google Analytics, IBM/Coremetrics, Webtrends, etc.) required; robust knowledge of digital marketing strategy required; experience programming/debugging online content created with web languages including HTML, XML, JavaScript and Flash a plus; experience working with relational databases, statistical modeling or A/B testing a plus; or equivalent combination of education and experience; familiarity with Adobe Mobile SDK a plus.
ADDITIONAL INFORMATION:
Carries out non-supervisory responsibilities in accordance with the organization’s policies and applicable laws.
This position provides support spanning the entire Marketing & Sales organization. It involves a significant amount of cross-department collaboration to identify business goals and translate to tracking methodology and analysis of results. This position leads the web analysis which drives the strategy, targeting and optimization of our single largest sales channel and marketing platforms in UniversalOrlando.com and HalloweenHorrorNights.com.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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