Sr. Manager, Marketing – CBM Product Strategy
Current Team Member?
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Current Team Member?
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JOB SUMMARY:
Leads daily brand management function for the assigned theme park sub brand within Universal Orlando Resorts and all of its offerings. Responsible for developing a compelling, sustainable, brand position that serves as part of the core foundation for the overall UO destination strategy. Clearly establishes the assigned theme park as its own immersive experience within the UO destination portfolio. Collaboratively develops marketing plans designed to appeal to targeted audiences, engage them, induce trial and compel repeat visitation as loyal guests. Ultimately responsible for driving brand awareness and appeal for the assigned theme park.
Under the oversight of the Sr. Director, CBM (Product Strategy); leads the development of all assigned theme park attraction launches, marquee events, and broadcast product marketing initiative input that support the broader short and long-term marketing strategy for UO. May also be assigned to multiple theme parks and lead resort-wide theme park initiatives.
Develops new product/services ideas and enhancements to exceed consumer expectations and differentiate the UO brand as well as the assigned theme park sub-brand. Leverages research data and conducts insightful analysis to influence UO leadership to new levels of growth and/or profitability.
MAJOR RESPONSIBILITIES:
SCOPE: Develops marketing plans and strategies based on information and analysis resulting from the strategic planning process of Marketing & Sales for UOR. Reports to the Sr. Director CBM (Product Strategy).
EDUCATION: Bachelor’s degree Marketing or Communications required; MBA preferred.
EXPERIENCE:
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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